You Don't Have to Rough It
CREATIVE IDEA | STRATEGY | VIDEOGRAPHY | PHOTOGRAPHY | CHOREOGRAPHY | DESIGN | MANAGEMENT
People want to feel a sense of accomplishment and achievement but sometimes want it without the strings attached! At times the ‘strings attached’ are enough to steer people away from what they really want to do. This campaign is all about two complimenting elements of the Cradle Mountain Wilderness Village, on one hand you have premium accommodation and on the other is an untouched wilderness. It drives the consumer to imagine themselves exploring and being adventurous without compromising on little comforts that the resort offers.